Meridian

For sponsors

Real-time intelligence that generates ROI.

You get a demand asset (the published research report) that your buyers actually want to read. A view of your category from your buyers' lens. And warm relationships that turn into demonstrable pipeline.

Get started

Stop pitching. Start building.

Buyers have never been more averse to outreach & sales conversations than they are today. You can thank AI slop & automation tools for that.

The challenge with most in-house sales teams, and with 3rd party lead gen vendors is that you are starting cold, or, with an executive who never had any interest in what you offer anyway.

Meridian flips the dynamic where we position our technology partners as trusted advisors to our executive community. You commission the research study. Meridian conducts outreach to turn cold executives into warm relationships. You become the reason why your buyers gain access to the real-time insights they need to keep up with the pace of innovation, and ultimately stay competitive in their roles.

Now, where will these executives turn to when they are ready for a solution-based conversation with a vendor? Perhaps to the trusted advisor partner who has already delivered real-time value at a time when your buyers needed it most.

What sponsorship includes

  1. 01

    A published study with your name on it

    A benchmark report built from structured interviews with senior leaders at your target accounts, designed to be read and cited rather than gated and forgotten.

  2. 02

    A view of your category you cannot buy elsewhere

    What is actually being scoped, funded, and quietly killed, from people who have no reason to tell you what you want to hear.

  3. 03

    Relationships you did not have

    Every participant is a senior leader who gave 30 minutes to a research conversation about your category. What happens after the study is a separate conversation, held on their terms.

  4. 04

    A closed roundtable

    At the end of each study, contributors are invited to a private session where the findings are brought back to the group. Sponsor participation in that session is agreed study by study and disclosed to participants in advance.

How a study runs

  1. 01

    Scope

    We agree the question, the audience, and what the study will and will not claim.

  2. 02

    Recruit

    Meridian recruits participants directly. Senior leaders at the companies that matter to you.

  3. 03

    Interview

    Every participant sits for the same structured 30-minute conversation, run by Meridian.

  4. 04

    Publish

    Findings are aggregated and anonymized, then published. Contributors see it first.

  5. 05

    Convene

    A closed roundtable brings the findings back to the people who contributed them.

  6. 06

    Introductions

    Executives who want a direct conversation with you opt in themselves. The ones who raise their hand already know your name and already got value from you.

  7. 07

    Distribution

    The report becomes an asset you keep. We run a warm follow-up campaign back into the same accounts, so the study keeps working long after the interviews are done.

What independence means, and why it is the point

Sponsors do not write the questions, do not attend the interviews, and do not decide what the findings say. This is the same model behind Forrester Total Economic Impact studies and IDC InfoBriefs.

This is not a constraint we tolerate. It is the entire reason the research is worth sponsoring. A study that says what its sponsor wants it to say is a whitepaper, and senior people can tell the difference in about ten seconds. The findings carry weight precisely because we were free to publish something inconvenient.

Studies we have run

The 2026 AI Search Visibility Study

In partnership with Adobe and WPP

Marketing, brand, and digital leaders at large brands on staying visible in AI answers.

The 2026 SOC Workforce Study

In partnership with Dropzone AI

Senior security leaders at Fortune 2000 companies on restructuring analyst roles around AI.

What people say about working with us

With everything happening around AI and automation, the reality of what Meridian is doing will highly assist in building human relationships and trust which are the bread and butter that still drive enterprise deals today. Seeing how Meridian is combining human touch with technology and AI, that's where I see B2B sales thriving. Whereas simply adding more AI automation tools to your company's GTM stack is just not the answer for outbound. If anyone is a marketing or sales leader looking for qualified pipeline, not just meetings but real opportunities, Gary is the person I'd call.
Gregg Linde, Field & Partner Marketing, SolarWinds
I've worked with Gary for 3 years. Most lead gen companies throw volume at you and hope something sticks. Gary is the opposite. Every meeting was curated, every executive was genuinely relevant. My reps walked in prepared and the conversations actually went somewhere. In a world where everyone's relying on AI to blast emails, what Gary's building at Meridian, AI-backed, human-driven pipeline, is exactly where enterprise sales is headed.
VP of Sales, Concepta Tech