Peer research for senior executives
Meridian runs structured research studies with senior leaders at Fortune 2000 companies on the hottest topics in B2B Tech. Uncovering real-time, qualitative insights needed to keep up with the pace of innovation.
The pace of innovation has never been moving quicker than it is today.
By the time a strategy reaches a keynote, it has been through legal, comms, and a year of hindsight. The insights that would actually help you, what got scoped and then quietly killed, what the budget really went to, which bet somebody regrets, is what you really need to adapt your strategies in real-time.
Analyst reports have the opposite problem. They are rigorous and they are late, and by the time a category is well documented, the decisions that mattered have already been made.
Meridian works in the gap between those two. Uncovering & sharing real-time, qualitative insights with our executive community.
Thirty minutes, same questions for every participant, run by Meridian. Not a survey and not a sales call.
Your answers are combined with your peers' and stripped of anything identifying, unless you tell us in writing that you want to be named.
Contributors receive weekly insights as we conduct interviews, and you receive the full benchmark report before anyone else sees it. This is our "always-on" approach to market intelligence.
Everyone who contributed is invited to a private roundtable where we bring the findings to the group for a live discussion. Collaboration is what accelerates innovation.
Most senior leaders are making expensive decisions in categories that did not exist two years ago, with no reliable way to know whether anyone else has figured it out. AI has changed the entire B2B landscape, and it's just getting started.
Invest 30-minutes with a Meridian researcher on a topic of interest. What comes back is a picture of what several of your peers are actually doing, in their words, before any of it is shared with the public. Connect live with your peers, hear different perspectives, and stay ahead of the average executive who makes decisions in a vacuum.
"The world's hottest, most challenging topics are what get discussed & conquered with Meridian peer discussions."
Meridian studies are sponsored by companies with a commercial interest in the topic, and conducted independently by Meridian. This is the same model behind Forrester Total Economic Impact studies and IDC InfoBriefs.
What that means in practice: sponsors do not write the questions, do not attend the interviews, and do not decide what the findings say.
The findings ultimately help our technology partners better understand how executives are actually navigating challenges.
Interested in sponsoring a research study & hearing what the market actually thinks about a topic?
Every Meridian study starts with a question senior leaders are already asking each other privately, and ends with a report and a closed room where they compare notes.
Open for participants
How brands stay visible as customers move from search engines to AI answers. We are interviewing marketing, brand, and digital leaders at large companies about what they are seeing, what they have tried, and whether they can measure any of it.
Read moreFielded
How security operations teams are restructuring analyst roles as AI takes on more of the triage load. Interviews with senior security leaders at Fortune 2000 companies on capacity, retention, and what is actually funded.
Read moreWe choose the next study based on what senior leaders tell us they cannot get a straight answer on. Tell us the question you would most want a room full of your peers to answer, and we will let you know when we are asking it.
Or reach Gary directly at garyburns@themeridianadvisory.com